18th September 2017

Influencer Marketing: Keeping within the Rules & Regulations

This week, Amy Sandiford-Watts, Digital Account Manager and a member of our global Influencer Squad attended the PRWeek Breakfast Briefing on “Getting Influencer Marketing right… within the Rules”, featuring guidance from the Advertising Standards Authority and Competition & Marketing Authority. She gives us the low down on sponsored content, brand and influencer collaboration and keeping content trustworthy. Opening PRWeek’s breakfast briefing on Influencer marketing, PRWeek Editor-in-Chief Danny Rogers…

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4th September 2017

Insider Scoop: Life as an intern at M&C Saatchi PR

Having been with us for four months, the wonderful Poppy Richards gives the inside scoop to life as a consumer PR intern at M&C Saatchi PR… M&C Saatchi PR is the Rolls Royce of internships. As clichés go, there’s no better way to immerse yourself in consumer PR than at M&C. The first week started with a little taster of each account from seeding influencers…

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28th August 2017

Passion Pass to Norway: Why hitchhiking & new business aren’t so different

Our New Business & Marketing Manager, Tash Cordeaux, uses her M&C Saatchi PR Passion Pass to spend the day hitchhiking around Norway. She discovers that it’s not so dissimilar from the world of New Business… Travel forces you to step outside of your comfort zone. It encourages you to question and engage with new people and the world around us to find new ways of…

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22nd August 2017

M&C Saatchi PR launches EE’s 4GEE Community Cinema Club

This summer, M&C Saatchi PR and EE have launched the 4GEE Community Cinema Club in partnership with BAFTA, a film series intended to bring the magic of outdoor cinema to rural communities around the UK! The programme of events sees the 4GEE Community Cinema Club bring BAFTA-winning films to newly 4G-connected rural communities as EE continues to connect the unconnected with its 4G roll out….

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16th August 2017

Video: How to win over influencers

M&C Saatchi PR’s global approach to strategically working with digital influencers When it comes to using influencers for PR campaigns, it’s all about the brand strategy and delivering authenticity. Meredith Brengle, Director at M&C Saatchi PR and Lead of its newly launched global ‘Influencer Squad’, explains why brands need to change their attitude towards influencer marketing by taking it beyond just tactics. First of all,…

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7th August 2017

Professional development and training: where to invest?

M&C Saatchi PR’s Head of Talent, Sara Cerutti-Payne, gives us the run down of the latest PRCA Council on Training and Development, hosted by our Global CEO and PRCA Chair, Molly Aldridge. Sara looks at how investing in people helps business thrive, whether its keeping senior leaders on their toes or perfecting the perfect media sell in. The only thing worse than training employees and losing…

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31st July 2017

From intern to practitioner: My first month in PR

Our Junior Account Executive Marcel Klebba reflects on his first month behind the doors of M&C Saatchi PR. He talks overflowing inboxes, media relations and the need to be driven by passion to succeed.  It really struck me the other day, when I was called ‘a practitioner.’ After all the networking, blogging, and studying for a degree in public relations, I’ve finally made it into the…

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26th July 2017

Nail beautification at its best: M&C Saatchi PR Berlin hired by “Miss Sophie’s” to bring beauty expertise to the table

Berlin, July 2017 – Pimp your nails: easily done with nail wraps from Miss Sophie’s. However, to generate further brand awareness across Germany, Miss Sophie’s teams up with M&C Saatchi PR as its new partner, confident in its well-established beauty expertise to deliver ‘simply sophisticated’ results. Miss Sophie’s and its innovative products were born on the beach in the South of France. Founder and CEO…

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20th July 2017

  M&C Saatchi PR launches marine litter campaign for Surfers Against Sewage

  20 July 2017, London: M&C Saatchi PR work with M&C Saatchi to deliver integrated campaign to get the nation to ‘Join the Resistance’ against single-use plastics. The PR also agency put a 30ft Warship made from 5 tonnes of plastic waste on one of Cornwall’s most iconic beaches, kicking off conversation with a Guardian exclusive (see here).  M&C Saatchi PR today launched a behaviour…

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14th July 2017

M&C Saatchi PR named communications agency of record for premium sparkling wine brand, Thomson & Scott Skinny

NEW YORK (July 2017) – M&C Saatchi PR today announced it has been appointed U.S. communications agency of record for Thomson & Scott Skinny, the premium sparkling wine brand that originally launched in the UK. M&C Saatchi PR will lead U.S. communications efforts for Thomson & Scott Skinny and provide ongoing support to drive consumer awareness that leverages the brand’s unique position and product in…

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10th July 2017

M&C Saatchi PR launches its global ‘Influencer Squad’

London, July 2017 – M&C Saatchi PR today announced the official launch of the ‘Influencer Squad’, a global team whose aim is to continue developing best-in-class influencer strategy and programmes for clients such as Peroni Nastro Azzurro, Dixons Carphone and Foot Locker. With offices in seven key markets (London, New York, Madrid, Paris, Berlin, Milan and Dubai), the global ‘Influencer Squad’ will run its multi-channel,…

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7th July 2017

M&C Saatchi PR presents Christmas in July with Currys PC World

  London, July 2017 – Camilla Lambert, Account Executive, gives us the run down of how Christmas in July went for M&C Saatchi PR’s client Currys PC World. Spoiler, it was record-breaking. Christmas in July continues to be a key date in the PR calendar to showcase key products to long lead media, ahead of the Christmas gifting period.  The theme for this year’s event…

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3rd July 2017

Post Millennials: a new age of selfishness?

James Page, Associate Director at M&C Saatchi PR, reflects on M&C Saatchi’s recently publishing study on the newly dubbed ‘Post Millennial’ generation and what this may mean for the future of brands communications. M&C Saatchi has recently published a new study into what is being dubbed the ‘Post Millennial’ generation; those born after 2000 who are now starting to enter the workplace, and who will…

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26th June 2017

How PR and SEO can work together

  Our Senior Account Executive in Madrid, Oscar Bouzas, an ex-journo and former social media strategist for the UN, shares his top tips and key insights into the benefits of linking PR with SEO. PR and SEO have traditionally been two independent and highly differentiated disciplines. One has a longer, more establised and understood legacy, the other is born from a digital world. Nonetheless, both…

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19th June 2017

Drone Racing: a new frontier in sport

Account Director, Joe McDermott introduces us to the futuristic world of ‘Drone Racing’. Attending the first ever professional Drone Race last week, McDermott guides us through both this new sporting frontier and its embrace of Virtual Reality. Touted as a fusion of Star Wars’ pod-racing and the adrenaline-filled competition of Formula 1, Drone Racing League (DRL) has quickly established itself as the sport of the…

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