M&C Saatchi PR invests in digital globally
25th September 2017
Global communications agency M&C Saatchi PR has appointed Christopher Brown as Head of Digital. This hire follows the launch earlier this year of the agency’s digital Influencer Squad and its commitment to bolstering its global digital capabilities.
As Head of Digital, Brown will be responsible for leading M&C Saatchi PR’s in-house digital team of nine and strengthening its digital offering across markets, from brand, social and channel strategy, SEO and web development to social crisis and community management as well as influencer marketing. Brown will also be overseeing digital strategy and activity across the agency’s portfolio of key international clients, including Virgin Active, Lipton Ice Tea and Currys PC World. He also brings with him new client Google DeepMind.
Previously Head of Content, Social Media and Digital Experience for M&C Saatchi PR’s longest standing client, Dixons Carphone Group, Brown makes the move into agency world, having spent 10 years client side. In his previous role, Brown established and led content, social media and digital experience divisions across all of the Dixons Carphone Group brands. He’s won multiple awards, from Retail Week’s Rising Star Award for Marketing in 2015 to being shortlisted for Customer Experience Team of the Year for his work at Dixons.
Molly Aldridge, Global CEO & Co-Founder, M&C Saatchi PR comments: “As a global communications agency that prides itself on offering a blend of expertise and passionate talent to suit client needs, we’re excited to officially welcome Christopher into the M&C Saatchi PR family as our new Head of Digital. We have every confidence that this new addition will continue to ensure the agency is producing best-in-class digital strategies and creative integrated campaigns that deliver measurable impact for our clients across the board.”
Chris Brown, Head of Digital, adds “I’m delighted to have joined M&C Saatchi PR to help expand and develop their already excellent work within the digital space. As a former client, I have always admired their passionate work ethic and loved working with the team here; they fundamentally understand the changing face of consumer communications and what that means for clients. As a digital strategist at heart, I am excited about bringing a digital perspective as the agency evolves alongside its clients, ensuring we are partners in their commercial objectives and create engaging experiences for consumers across their entire digital journey.”
M&C Saatchi PR is part of the creative marketing group M&C Saatchi. The agency launched in London in 2010. Within just under seven years the agency operates in 8 markets worldwide, servicing over 50 clients and has been awarded CIPR Outstanding Large Public Relations Consultancy of the Year 2017 and PRWeek Mid-sized Agency of the Year 2017. The agency combines the best of both worlds – big agency infrastructure with the nimbleness of small agency culture providing clients with a blend of expertise, experience and measurable impact.