M&C Saatchi PR UAE to represent Discovery Networks MENA
12th March 2018
Global communications agency, M&C Saatchi PR UAE, has been appointed by Discovery Networks MENA to handle its strategic and creative communications following a competitive pitch process facilitated by Public Relations Communications Association’s (PRCA) Matchmaker service.
Discovery Networks has been present in the Middle East since 1998 and has a reputation of delivering top‐class factual entertainment, through its core brands, Discovery Channel, TLC and Fatafeat. More than just a linear broadcaster, Discovery also satisfies its audiences’ curiosity off screen, through its strong digital platforms and popular experiential on-ground events and activations.
M&C Saatchi PR will deliver both consumer and corporate campaigns for Discovery in the UAE and KSA, among other key markets in the Middle East.
The tender process was managed by PRCA’s Matchmaker service – a free-for clients matching service, designed to connect brands and agencies. The service is specifically designed to help marketers, procurement professionals, business owners and in-house communications teams when they are looking for PR support, reviewing their agencies, tendering contracts or are seeking an agency for a project.
Naomi Powell‐Brown, Discovery Networks comments: “We are thrilled to appoint M&C Saatchi PR to lead on our external brand communications across the Middle East. With their creative expertise and our heritage of producing globally-loved content, I’m sure this exciting new partnership will see our business reach new levels in this dynamic region.”
Amy Brill, Head of PR, M&C Saatchi PR UAE adds: “It’s been an incredible 10 months since we launched M&C Saatchi PR in the region and we are delighted to add another world-class brand to our growing roster of clients. We are very excited to be working with the team at Discovery Networks and look forward to delivering strategic and creative campaigns for them in the coming year.”
M&C Saatchi PR is part of the creative marketing group M&C Saatchi. The agency launched in London in 2010. Within just under seven years the agency operates in 12 markets worldwide, servicing over 50 clients. The agency combines the best of both worlds – big agency infrastructure with the nimbleness of small agency culture providing clients with measurable impact, tailored expertise and experience. The agency has recently been awarded CIPR Large PR Consultancy of the Year 2017 and PRWeek Mid-sized Agency of the Year.
ABOUT DISCOVERY COMMUNICATIONS
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery’s offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR.