Behind the scenes: M&C Saatchi PR France presents Paris Saint-Germain FC x Koché
9th January 2018
M&C Saatchi PR France has been working with Paris Saint-Germain since November 2017 and looks after its press relations activity across France for all fashion and lifestyle related activity.
It was in this capacity that M&C Saatchi PR FR assisted the famous football club with communications around Paris Saint-Germain and luxury fashion brand Koché’s Pre-Fall 2018 clothing collaboration.
Following a runway preview in New York City at the iconic Strand bookstore on Broadway, a photo shoot of the collection was held at Parc des Princes, in Paris, home to the famous Parisian football club.
M&C Saatchi PR France secured an interview with leading French fashion magazine, L’Officiel, who went behind the scenes of the shoot in Paris.
On the new partnership Natalie Faulkner, Head of M&C Saatchi PR France, says “We are delighted to be working with such a forward-thinking club that pushes the boundaries on a daily basis. From football to fashion to lifestyle, Paris-Saint Germain has many sweet spots and this latest collaboration with Koché is an example of that.”
M&C Saatchi PR is part of the creative marketing group M&C Saatchi. The agency launched in London in 2010. Within just under seven years the agency operates in 12 markets worldwide, servicing over 50 clients and has been awarded PRWeek Mid-Sized Agency of the Year 2017. The agency combines the best of both worlds – big agency infrastructure with the nimbleness of small agency culture providing clients with measurable impact, tailored expertise and experience.