Ageas & Back Me Up: The Stolen Goods Shop
Millennials aren’t interested in insurance brands or products.
Revolutionary insurance – why behave like a traditional insurance company if millennials aren’t paying attention? Instead, be seen where other insurers wouldn’t be seen, do what they wouldn’t do and say what they wouldn’t say.
The Stolen Goods Shop, Brick Lane – a pop-up shop selling unethically and ‘locally sourced’, hand-pick pocketed goods.
Shoreditch millennials, media and influencers were able to browse and buy an array of stolen goods driving home the real threat of theft. We armed people with advice from the pros – reformed criminals – on how to avoid having their stuff stolen. And we also raised money for charity!