Capcom Europe: Resident Evil 7: The Experience
Resident Evil fans were cynical about the new game launch after widespread criticism of its previous iterations. How the launch landed with hard-core UK gamers and media would directly affect Capcom’s global sales.
Scarily Authentic – create an opportunity for gamers to experience the game in a truly authentic way.
Resident Evil 7: The Experience – an immersive horror-house-meets-escape-room. We put the public face to face with the Baker Family, trapping them for 45 minutes in the terrifying world of Resident Evil 7.
Held over four days in Shoreditch, the Experience allowed 28 pairs each day to get free tickets on a first come, first serve basis. We also set up a Sewergators lounge where the general public could pop in and play on the new VR version of the Game. Finally, we created a purposefully grotesque private dining media experience with the Baker Family.