EE: Action man launches EE Action Cam
How do you launch the world’s first 4G-enabled camera and showcase it’s live streaming capability all in one go?
Live Launch – bring the Action Cam product to the media’s attention in real-time with an action man
Live-stream free runner – we signed up free-runner James Kingston to climb the EE Wembley arch (440ft high) streaming the whole thing live via the 4GEE Action Cam.
The product was launched at a media event which was able to connect to James beaming live pictures of his view.
In addition, video and stills of the feat were shared across digital, social and traditional media along with interviews with James and the EE product team.