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UK urban adventurer James Kingston live streams the best view in London to launch the 4GEE Action Cam – the world’s first 4G-enabled camera – as he becomes the first person in the world to stand on top of the Wembley arch. EE.co.uk/ActionCam

EE: Climbing higher and higher

To mark the launch of EE’s action cam and showcase its breathtaking live streaming capability, we signed up free-runner James Kingston to climb the EE Wembley arch streaming the whole thing live.

Social Impact

16M impressions
570k organic video views
2000+ social mentions

Media Impact

Media Impact
336 coverage hits
£1.7m media value

Business Impact

Business Impact
Sales of the 4GEE Action Camera smashed target by 350%