← Back to Campaigns
Foot Locker Collective M&C Saatchi PR

Foot Locker: The Foot Locker Collective

THE PROBLEM

How can a big retailer be taken seriously by an elusive, ultra cool youth movement?

THE STRATEGY

The gateway to sneaker culture – position Foot Locker as an authority on and gatekeeper to sneaker culture across Europe

THE IDEA

 The Foot Locker Collective – a hand picked group of lifestyle and sneakerhead influencers from across Europe who we work with to co-create content and experiences to excite young sneaker buyers. The Collective also engages directly with Adidas, Reebok and Nike to develop brand exclusive content, some of which features their ambassadors.

Every year The Collective are engaged on “The Hottest Month”, a pan European influencer event which showcases all of the latest sneakers launching into Foot Locker. This has become a major event in the calendar for Foot Locker, the brands they carry and the global sneaker community.

 

Social Impact

200M Engagement on social as a result of our campaigns
127M online reach of 'Sneaker of Keeper' video feat. ambassador Anthony Martial

Media Impact

Media Impact
900+ pieces of coverage for February Hottest Month' campaign
55 pieces of international coverage of Adidas Tubular Event

Business Impact

Business Impact
Best Q1 Results best ever Q1 results as a result of 'The Hottest Month' 2016 & 2017 campaigns
200% smashed sales target at opening of Foot Locker's new flagship store in Madrid