Foot Locker: The Foot Locker Collective
How can a big retailer be taken seriously by an elusive, ultra cool youth movement?
The gateway to sneaker culture – position Foot Locker as an authority on and gatekeeper to sneaker culture across Europe
The Foot Locker Collective – a hand picked group of lifestyle and sneakerhead influencers from across Europe who we work with to co-create content and experiences to excite young sneaker buyers. The Collective also engages directly with Adidas, Reebok and Nike to develop brand exclusive content, some of which features their ambassadors.
Every year The Collective are engaged on “The Hottest Month”, a pan European influencer event which showcases all of the latest sneakers launching into Foot Locker. This has become a major event in the calendar for Foot Locker, the brands they carry and the global sneaker community.