← Back to Campaigns
Footlocker 2

Foot Locker: Drop me out

Sneaker retailer Foot Locker wanted to create a retail moment around the arrival of their new collections, so we created a small slice of New York in London’s East End. The ‘February Drop’ included NBA Legends and DJ’s Grandmaster Flash and Clark Kent talking about the new sneakers to over 150 influencers.

Social Impact

150+ Influencers attended the event in one day generating in excess of 350 tweets

Media Impact

Media Impact
Footlocker’s best ever media attendance and coverage for an event

Business Impact

Business Impact
Best ever Q1 sales in key European markets