Ginsters #Feedtheman: One pasty at a time
After a decade of targeting housewives, our #Feedtheman campaign brought blokes back to the Ginsters brand through manly life hacks, moments of #Ginspiration and fun weekly activities.
850% Twitter engagement increase
8500 Facebook engagements a month (1500% uplift)
1400%+ annual increase in social shares
500k monthly post reach
"Thanks to M&C Saatchi PR ginsters has found its digital voice."
£0.40 cost per like (av £2.00)
Ranked no. 8 in top 100 social brands