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Ginsters #Feedtheman: One pasty at a time

After a decade of targeting housewives, our #Feedtheman campaign brought blokes back to the Ginsters brand through manly life hacks, moments of #Ginspiration and fun weekly activities.

Social Impact

850% Twitter engagement increase
8500 Facebook engagements a month (1500% uplift)
1400%+ annual increase in social shares
500k monthly post reach

Business Impact

Business Impact
"Thanks to M&C Saatchi PR ginsters has found its digital voice."
Chris Parkinson,
Ginsters marketing
£0.40 cost per like (av £2.00)
Ranked no. 8 in top 100 social brands