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Nude by Nature - M&C Saatchi PR

Nude by Nature: The Natural Choice

THE PROBLEM

How do earn the trust of European millennials through PR alone? Especially as multinationals and their ethics are giving beauty a bad name?

THE STRATEGY

Different by nature – differentiate by honing in on the products’ natural ingredients, cruelty free credentials and the brand’s Australian heritage.

THE IDEA

The Natural Choice – we’ve underpinned all European activity around Nude by Nature’s natural ethos. We’ve produce everything from breath-taking product education events in both hipster Hamburg and in the form of yoga on top of London’s Shard, to selecting the right influencers and media partners.

From a Christmas influencer dinner at Soho Haus Berlin to the launch of retail partnerships with Karstadt in Germany and Debenhams in UK, we continue to successfully run their European press office and tailor international tool kits which deliver aspirational events for consumers, top media, retail partners and bloggers.

Social Impact

350+ lifestyle media and influencers engaged
100K social media engagement

Media Impact

Media Impact
1.3K pieces of coverage
1.9BN total reach since European launch

Business Impact

Business Impact
800% uplift in beauty brand rankings (rose from 2,622 to 298 between 2015-16)
Stocked across Europe PR alone encouraged the product to be stocked in key department stores in France, Germany, the UK and even Hong Kong
£2M media value