Virgin Holidays: The #DreamBigger Treehouse
How do you catch the eye of consumers and drive bookings at the noisiest time of the year for the travel industry?
Inspire, Empower and Encourage – disrupt consumers and encourage them to Dream Bigger.
The Virgin #DreamBigger Treehouse – a 35-foot high luxury treehouse built on London’s Southbank and modelled on the treehouse accommodation in South Africa available from Virgin Holidays’ new ‘Wonderlist’ product.
As well as taking care of the build we created a social teaser, ran a preview media event as well as developed and pitched feature articles to target specific audiences.
We also ran a public competition to win an overnight stay at the treehouse and invited selected digital influencers to spend a night, working with them to develop their own channel specific content.