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lastminute.com: Bossing it!

We helped position lastminute.com as a consumer champion and broke the brand out of the travel pages with a news gen campaign including a story that proved being called by your boss on holiday is more stressful than a bungee jump.

Social Impact

7,000
 Tweets and retweets of bosses on holidays stories

Media Impact

Media Impact
150 pieces of coverage

Business Impact

Business Impact
37% increase in monthly web traffic