Paddy power: #teamginola
Renowned mischief maker Paddy Power brought us in to help maintain its enfant terrible approach to communications and we hatched a plan to launch David Ginola as a FIFA presidential candidate.
#teamginola was globally trending within 2 hours of launch
71k tweets in 72 hours
600,000+ views of our video from Facebook users
1,000+ pieces of global coverage
"We went from an idea to reality in 72 hours – incredible."