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Paddy power: #teamginola

Renowned mischief maker Paddy Power brought us in to help maintain its enfant terrible approach to communications and we hatched a plan to launch David Ginola as a FIFA presidential candidate.

Social Impact

#teamginola was globally trending within 2 hours of launch
71k tweets in 72 hours
600,000+ views of our video from Facebook users

Media Impact

Media Impact
1,000+ pieces of global coverage

Business Impact

Business Impact
"We went from an idea to reality in 72 hours – incredible."
Rory Scott,
Paddy Power