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The House of Peroni: Welcome home

We created the The House of Peroni to build premium price perceptions with trendsetters and urbanites across the UK. Now in its third year it opens twice a year for two month long brand residencies.

Social Impact

400k facebook fans added
3,000 earned twitter mentions
30M twitter impressions
2,500 earned instagram posts
400k website visits

Media Impact

Media Impact
1,500 pieces of coverage
600+ influencers through the house

Business Impact

Business Impact
50,000 
trendsetter & urbanite guests have visited the house
9% uplift in sales
Highest ever brand scores