Peroni Nastro Azzurro: The House of Peroni
How do you continue charging £6 a pint?
A life lived in Italian style – build aspiration and desire by defining Peroni as a modern style brand.
The House of Peroni – an immersive experience designed for trendsetters and urbanites importing Italian creative culture to the UK.
Having created over seven unique residencies, Peroni has now achieved its highest ever brand scores. The House of Peroni has become a property in itself, it is considered a gold standard category activation, and it has been duplicated across global markets. This year, The House of Peroni has evolved into an immersive experience blending virtual reality, art and of course, Peroni Nastro Azzurro. See here for more.