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M&C Saatchi Experience Host Puma’s Exclusive Industry Dinner

11th April 2017

Set within a unique Victorian railway arch in the heart of Shoreditch, we hosted a private industry dinner for Puma. They wanted the M&C Saatchi Experience team to do something special to thank their 26 guests, who consisted of key tastemakers within the entertainment industry, such as stylists and artist managers.

When dressing the space, we took inspiration from three past Puma campaigns; ‘Do You‘, ‘Suede Heart Reset’, ‘Run the Streets‘ and the upcoming Japanese inspired ‘Tsugi Shinsei’ campaign.

We incorporated key elements from each of the campaigns, referencing the colour pallets within, making use of the contrast between the pastels from the women’s collection and the dark greys from the men’s. We also used strong, natural materials such as concrete and wood to echo the campaigns messages of power, strength, self-confidence, self-love and independence.

For the dining experience, we curated a bespoke dinner menu with paired drinks that subtly articulated the Puma campaigns through use of bold flavours, culinary styles and colour. Each course highlighted a campaign, referenced specific phrases and promoted attitudes, taking the guests on an exciting culinary journey.